OVERVIEW
A seamless shopping experience.
KOJ Streetwear is a reputable men's wear brand that needed an e-commerce website matching its brand identity. Their old site performed poorly, not answering the needs of consumers and behaving poorly on different devices.
From the start, we have imagined a seamless shopping experience with minimum UI elements and a contentful approach. Based on customer feedback, users wanted an easy to use navigation and categorization options to find the product they are looking for. It takes a few steps for users to add the items to the shopping card.
We have added different currencies and english version to support the ambitions to grow the brand internationally.
MOBILE EXPERIENCE
Faster mobile experience.
The new store's mobile experience is fast, with minimal loading times, keeping customers engaged as they journey from entrance to checkout.