Visually driven e-commerce experience.

CLIENT 
Koj Streetwear

STUDIO
Freelance

SERVICES
UI/UX Design
Interaction Design
Prototyping
Concept 
Photography
Styling

 

KOJ is a casual men's and unisex wear brand from Istanbul. Client was in need of creating a brand transformation through e-commerce platform with the idea of expanding brand to larger markets with a dynamic and modern look.

OVERVIEW

A seamless shopping experience.

KOJ Streetwear is a reputable men's wear brand that needed an e-commerce website matching its brand identity. Their old site performed poorly, not answering the needs of consumers and behaving poorly on different devices.

From the start, we have imagined a seamless shopping experience with minimum UI elements and a contentful approach. Based on customer feedback, users wanted an easy to use navigation and categorization options to find the product they are looking for. It takes a few steps for users to add the items to the shopping card. 

We have added different currencies and english version to support the ambitions to grow the brand internationally. 

KOJDesktop 4

MOBILE EXPERIENCE

Faster mobile experience.

The new store's mobile experience is fast, with minimal loading times, keeping customers engaged as they journey from entrance to checkout.  

KOJmobil 2
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