Based Brewed Coffee Company
Project Development : Product Packaging : Corporate Branding
“Based Brewed Coffee” is a personal project devised and enhanced over time by a desire to create a coffee company that makes fruit-flavored coffees. There are three different kinds of coffee: orange, mint, and lemon. The flavors are branding with colorful material as a method of relating the concept to coffee lovers, and also to capture the vitality of modern urban life.
In-house brand communication and client-focused advertising is innovative, using a modified and simplified logo form like those used on the bottle labels. This blended approach reflects the process of crafting coffee.
The product branding idea is a blend of vintage Seattle tower scenes, backstreets, and the general urban environment, reflecting the background of these unique coffees ↓
“mint-orange-lemon” bottles, front
“mint-orange-lemon” bottles, back
website, home page
website, “mint” page
website, “orange” page
website, “lemon” page
website, shop page